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Our Complete Career Training Programs (CCTP) include both the training you need and the skills you will want in order to be prepared for your new career. We have taken online career programs to a whole new level by bundling our Career Training with Personal Enrichment courses to ensure you have a diversified learning experience.
Our mentor-supported career courses focus on the industry standards that prepare you for your chosen career or certification. You will also get our smaller, four-week long, instructor-led personal enrichment courses to further your employment training.
Sign up today for this all-inclusive career training program!
Event Planning & Management
After completing this course, you should be able to:
- Define the principles of event leadership
- Recognize the steps for planning an event budget, working with vendors and necessary time management skills
- Differentiate between types of virtual and live events, venues, seating arrangements and audio and visual effects
- Identify various design approaches and how to implement them
- Recall types of design elements, materials and models of presentation
Principles of Marketing
After completing this course you should be able to:
- Identify the marketing process and how it fits into business operations
- Differentiate between categories of consumer criteria for determining value
- Recall the strategies used within each of the marketing mixes
- Recognize how to identify target markets and environments by analyzing demographics and consumer behavior
- Describe best practices for responsible marketing and how to manage marketing efforts
Personal Excellence
After completing this course, you should be able to:
- Define what a strategic plan is and why you need one
- Recall potential success factors in life
- Recognize how to implement goals and follow through on accomplishing them
- Identify how to select and implement successful strategies
Microsoft Excel® 2019
After completing this course, you should be able to:
- List the basic range functions in Microsoft Excel 2019
- Identify the correct use of formulas, worksheets, and workbooks
- Recall how to create professional looking charts, tables, and graphics
- Recognize how to import, use, and analyze data
Start Your Own Event Planning Business
After completing this course, you should be able to:
- Define the event planning business
- Recognize various aspects of starting an event planning business
- Recall different ways to market an event planning business
- Identify how to budget and control finances
Accounting for the Non-Accountant
After completing this course, you should be able to:
- Identify the generally accepted principles of accounting
- Recall the use of income statements in corporations
- Recognize the short-term and long-term analysis of working capital and ratios
- List how to budget efficiently for a business or organization
Event Planning & Management
Event Planning and Management Module 1
Sustainable Events
- Anthropological and Sociological Origins
- Growth Opportunities
- Public Relations
- Global Business
- The Event Planning Profession
- Project Management Systems for Event Leaders
- Executing the Event Plan
- Corporate Social Responsibility (CSR)
Event Planning and Management Module 2
Event Leadership and Human Resources
- Keeping Sustainability in Mind
- Five Senses
- Identifying Needs of Your Guests
- Securing the Environment
- Entrances, Pre-Function, and Reception Areas
- Themed Events
- Leadership Styles
- Human Resource Management
- Developing Policies, Procedures, and Practices
Event Planning and Management Module 3
Financial Leadership and Vendors
- Budgeting
- Producing Profit
- Controlling and Reducing Costs
- Ensuring Positive Event Cash Flow
- Accounts Payable
- Common Event Financial Challenges
- Contracting Your Vendor Partners
- On-Site Coordination
- Catering Management
- Coordinating Technical Production
Event Planning and Management Module 4
Marketing and Risk Management
- The 5 Ps of Marketing
- Internal vs. External Event Marketing
- Event Promotion Techniques
- Internet Marketing for Events
- Web Design and Management
- Risk-Averse Procedures
- Differences Among Morals, Laws and Ethics
- Future Trends in CSR
- Complying with the Americans with Disabilities Act
- Why is CSR Important in the Special Events Industry?
Event Planning and Management Module 5
Virtual Events and Career Growth
- Virtual vs. Live
- Distance or Blending Learning?
- Creating New Revenue
- Tracking and Encouraging the Progress of Leaders
- Marketing Online vs. Virtual Events
- Environmental Sustainability
- Your First Five Steps to Creating Sustainable Events
- Cultural Sustainability
- Local Economies
- Promoting Your Greener Event
Event Planning and Management Module 6
Venues and Staging
- What is a Corporate Event?
- Who Attends a Corporate Event?
- History and Future of Corporate Events
- Types of Venus Site Surveys
- Common Venue Oversights
- Selecting a Venue
- Why is Staging Needed?
- Types of Staging
- Stage Configuration
- Choosing the Best Stage for Your Event
Event Planning and Management Module 7
Seating, Rigging, Lighting and Video
- Types of Chairs and Tables
- Estimating Seating Capacity
- Choosing the Best Seating Configurations
- The Basics of Rigging
- Rigging Equipment
- Rigging Points
- Elements of Light
- Gobos
- Three-Point Lighting
- Video Cameras and Controls
Event Planning and Management Module 8
Audio, Speakers and Design Teams
- Why Are Audio Systems Needed?
- Parts of a Sound System
- Types of Microphones and Speakers
- Preparation Spaces
- Presentation Management
- The Value of Rehearsals
- The Proposal Response Process
- Advantages and Disadvantages of Freelance and Corporate Design Teams
- Differences Between Freelance and Corporate
- Roles within an Event Design Team
Event Planning and Management Module 9
Developing a Design
- Drafting Software
- Venue Floor Plans
- Creating a Working Floor Plan
- Fundamentals of Design
- A Designer’s Toolkit
- Transforming Data into Design Research
- Using Your Design Palette
- Areas of Focus
- Design Approaches
- Common Scenic Styles for the Corporate Event World
Event Planning and Management Module 10
Environment Design, Materials and Presenting
- Providing Directions
- Providing Atmosphere
- Scenic Materials and Construction
- Scenic Painting
- Adding Finishing Touches
- How Scenic Concepts are Presented
- Illustration Styles
- Effective Presentation Models
- The Order of Your Presentation
**Outlines are subject to change, as courses are always under improvement for your benefit**
Principles of Marketing
Principles of Marketing Module 1
Marketing Fundamentals
- What is Marketing and Value
- The History of Marketing
- Who Does Marketing?
- Delivering Customer Value
- Marketing Benefits Society
- The Value Proposition
- Strategic Planning
- Developing Organizational Objectives
- Strategic Portfolio Planning
Principles of Marketing Module 2
Consumer and Business Buying Behavior
- Factors that Influence Consumers’ Buying Behavior
- Stages in the Buying Process
- The Marketing Process: Crucial to Business Operations
- Situation Analysis
- Characteristics of Business to Business Markets
- B2B E-Commerce and Social Media Marketing
- International B2B Markets and Ethics in B2B Markets
Principles of Marketing Module 3
Market Segmenting, Targeting, and Positioning
- Targeted Marketing VS. Mass Marketing
- Segmenting and Targeting
- How Markets are Segmented
- Segmenting by Demographics
- Segmenting by Geography
- Selecting Target Markets
- Choosing Number of Markets to Target
- Positioning and Repositioning Offerings
Principles of Marketing Module 4
Product and Service Decisions
- What Comprises an Offering?
- Product, Price, and Service
- Product-Dominant Approach
- Service-Dominant Approach
- Types of Consumer Offerings
- Types of Business-to-Business Offerings
- Branding, Labeling, and Packaging
Principles of Marketing Module 5
Offerings and Marketing Channels
- New Offering Development Process
- Managing Products over the Course of the Product Life Cycle
- Marketing Channels and Channel Partners
- Typical Marketing Channels
- Functions Performed by Channel Partners
- Distribution
- Managing Inventory
- Marketing Channel Strategies
- Channel Dynamics
Principles of Marketing Module 6
Supply Chains
- Outsourcing and Offshoring
- Sourcing Strategies
- Supply Chain
- Product Tracking
- Demand Planning
- Inventory Control
- Warehousing and Transportation
- Track and Trace Systems
Principles of Marketing Module 7
Integrated Marketing Communications
- Consumer Purchasing Behavior
- Marketing Information Systems
- Marketing Research and Market Intelligence
- Integrated Marketing Communications
- Promotion (Communication) Mix
- Communication Process
- Message Strategies
- Advertising and Direct Marketing
- Public Relations
Principles of Marketing Module 8
Digital Marketing and Professional Selling
- Technological Factors
- Email Marketing
- E-Commerce Marketing
- Social Media Marketing
- Mobile Marketing
- Professional Selling
- Sales Metrics
- Ethics in Sales and Sales Management
- Outsourcing the Sales Function
Principles of Marketing Module 9
Customer Satisfaction and Price
- Customer Satisfaction, Loyalty, and Empowerment
- Ethics, Laws, and Customer Empowerment
- Pricing Framework
- Firm’s Pricing Objectives
- Factors that Affect Pricing Decisions
- Pricing Strategies
- Product Costs
- Price Adjustments
Principles of Marketing Module 10
The Marketing Plan
- Marketing Planning Roles
- Functions of a Marketing Plan
- Budget
- Forecasting
- Ongoing Marketing Planning and Evaluation
- The Marketing Audit
- Basic Principles of Marketing: Putting It All Together
**Outlines are subject to change, as courses and materials are updated.**
Personal Excellence
Personal Excellence Module 1
Your Mission and Vision in Life
In week one, we will learn what a strategic plan is and why you need one in your life. We will also go over the finding your main purpose in life and how to take the steps to reaching that goal of success.
- Life Strategic Plan
- Why Have a Strategic Plan
- Find Your Purpose
- Your Personal Mission
- Your Vision of Success
Personal Excellence Module 2
Success Factors in Life
This week we will look at what it is that you need in order to succeed. So many times we are pulled way and distracted by menial things and our success is deferred.
- Critical Success Factors
- Finding Your Strengths
- Finding Your Weaknesses
- Finding Your Opportunities
- Finding Your Threats
Personal Excellence Module 3
Steps to Success
What goals would you like to set for yourself? This week we will study how we can implement goals and follow through on accomplishing them. We will touch on time management and how happiness is sometimes left out of our daily schedules.
- Setting Goals
- SMART Goals
- Time and Emotions Study
- Time Management
- What Makes You Happy
Personal Excellence Module 4
Creating Your Simplementation Plan
In our final week we will discuss how to select our successful strategies and how to implement them. We will also go over what happens when you are overwhelmed, or feel like there isn’t enough time – there are strategies to help overcome these obstacles. Finally, we will learn how to create our own Simplementation plan and apply it to everyday life.
- Selecting Successful Strategies
- Implementing Strategies Into a Plan
- How to Prioritize
- Overcoming Obstacles
- How to Create a Simplementation Plan
Microsoft Excel® 2019
Microsoft Excel® 2019 Module 1
Working with Ranges
In Excel, a range is a group of two or more cells that work together rather than separately. The range is the basic function that makes Excel a powerful tool, and it is discussed in this module. We start by learning how to fill a range with values, move or copy them, and insert or delete them. After that we discuss range names and how to use them. We conclude by discussing how to format fonts, colors, alignments, numbers, column widths, row heights, and other range options.
- Excel’s Ribbon User Interface
- Data Entry
- Cell Formatting
- Working with Columns
- Editing Workbooks
Microsoft Excel® 2019 Module 2
Getting Organized
Once a range is populated and formatted, it’s time to do something with that data. In this module we discuss how to change page orientation, view your pages in Page Layout view, and how to print all or just some of your worksheets. We move on to discuss how to maintain and manipulate the worksheet, which is where you spend most time in Excel, then you will learn how worksheets and workbooks go together. We describe how to name your cells, find and replace information, and how to categorize and maintain multiple worksheets.
- Previewing Pages
- Printing
- Maintaining the Worksheet
- Multiple Worksheets
- What-If Analyses
Microsoft Excel® 2019 Module 3
Tables, Charts, and Graphics
Once you have your workbooks and worksheets created, it’s time to do something useful with your new tools. In this module we first discuss the purpose and multiple uses of Pivot tables. Then we dive into the basics of creating professional looking charts and graphics. Finally, we discuss how to set up and work with data lists in Excel, as well as how to link, automate, and share spreadsheets.
- Pivot Tables
- Working with Charts and Graphics
- Creating Data Lists
- Linking, Automating, and Sharing Spreadsheets
Microsoft Excel® 2019 Module 4
Using and Analyzing Data
In the last module of this course, we explore the do’s and don’ts of working with Excel and we discover important skills required to use Excel successfully. We also discuss how to manage and maintain loads of data and we identify trends in your data.
- Beginner Basics
- Commandments of Excel
- Managing Data
- Analyzing Data
Start Your Own Event Planning Business
Start Your Own Event Planning Business Module 1
The Event Planning Business
In module 1, we will learn more about the different areas of event planning and the differences in clients you will market to. Module one will also explore the costs of starting your own business, both financially and mentally. Additionally, we will look at the time frame you will work with, and how to coordinate the event.
- Who Hires Event Planners
- Building Your Business Foundation
- Calculating Start Up Costs
- Design Time
- Coordinating the Event
Start Your Own Event Planning Business Module 2
Getting Started
Module 2 goes over the initial questions to consider and pieces to implement when starting your business. This module will look at how you will finance your business the initial equipment needed to get started. Finding reputable vendors sometimes proves to be a difficult task, but in this module, we will discuss networking strategies to use to find the cream of the crop.
- Choosing a Location
- Creating Effective Proposals and Agreements
- Financing Your Business
- Hiring Employees
- Hiring Outside Vendors
Start Your Own Event Planning Business Module 3
Types of Marketing
Module 3 will take you through a marketing plan and discuss what pieces you should include in your marketing campaign. Making decisions on which group(s) to market is key. Once you have decided your target group, you will be able to use the tips found in this module to help you organize and advertise your website for the intended audience.
- Networking to Business Success
- The Power of Customer Service
- Starting Up a Website
- Marketing Your Website
- The World of Social Media
Start Your Own Event Planning Business Module 4
Managing Your Finances and Final Steps
Module 4 focuses on financial considerations, billing policies, and how to manage accounts. We will discuss how to budget and control your finances and how to overcome any potential financial bumps in the road. So many new businesses fail, but we will share tips and ideas of how to operate your company successfully.
- Financial Statements
- Maintaining Cash Flow
- Planner Profiles
- Keep Your Business Healthy
- Recipe for Success
Accounting for the Non-Accountant
Accounting for the Non Accountant Module 1
Accounting Basics
Module one provides an overview of bookkeeping and various financial statements, such as income or statement of cash flows. It also illustrates how proprietorships, partnerships and corporations operate and use accounting principles differently. Each type of business uses accounting for different purposes. Finally, proper accounting standards and how they are used will be addressed.
- What is Accounting?
- Understanding Financial Statements
- Generally Accepted Accounting Principles
- U.S. Accounting Standards vs. International Standards
- Balance Sheets
Accounting for the Non Accountant Module 2
Income Statements and Cash Flow
Module two illustrates the importance of understanding income statements, specifically what they are and how businesses use them. Aspects of business revenue, profits, losses and expenses is also covered. You will learn how to prepare a profit and loss statement. By the end of module two, you will also have working knowledge of capital stock, dividends and treasury stock.
- Understanding Income Statements
- Statement of Cash Flow
- Capital Stock
- Cash Dividends and Stock Dividends
- Treasury Stock
Accounting for the Non Accountant Module 3
Financial Statements and Analysis
Module three will teach you how to analyze and examine financial accounts. You will learn how to conduct business analysis, determine financial risk and understand dividend data. Short term analysis versus long term analysis is discussed, as well as understanding assets and ratios.
- Double-Entry Accounting
- Short Term Analysis
- Assets and Ratios
- Quality of Earnings
- Dividend Data
Accounting for the Non Accountant Module 4
Budgeting
Module four provides an overview of planning, creating and managing a budget, as well as discussing the differences between sales and capital budgets. Ideas for working with auditors for interpreting financial statements and dealing with audits are provided. Finally, tips for preventing fraud in your business and ethically appropriate practices are given.
- Planning and Controlling a Budget
- Sales and Capital Budget
- Audits and Auditors
- Fraud and Ethics
- Preventing Fraud in an Organization
All course materials included.
Event Planning & Management
Upon successful completion of our Event Planning & Management course, students will be prepared, in part, to sit for the National Association for Catering & Events (NACE) CPCE certification exam. Eligible candidates must have also worked in the catering & events industry full time within the past three years and have attended 30 hours of professional development in the past five years.
Note: This course is not affiliated with, nor has it been endorsed by the National Association for Catering & Events.
Principles of Marketing
Personal Excellence
Microsoft Excel® 2019
Start Your Own Event Planning Business
Accounting for the Non-Accountant
Ed4Career has been approved as an Accredited Provider by the International Association for Continuing Education and Training (IACET). In obtaining this accreditation, Ed4Career has demonstrated that it complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of the Accredited Provider status, Ed4Career is authorized to offer IACET CEUs for courses and programs that qualify under the ANSI/IACET Standard.
The Continuing Education Unit (CEU) was created by IACET as a measurement of continuing education. One (1) IACET CEU is equal to ten (10) contact hours of participation in an organized continuing education experience under responsible sponsorship, capable direction, and qualified instruction. Under IACET's care, the IACET CEU has evolved from a quantitative measure to a hallmark of quality training and instruction. For more information on IACET, visit iacet.org.
Internet Connection
- Broadband or High-Speed - DSL, Cable, and Wireless Connections
*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.
Hardware Requirements
- Processor - 2GHz Processor or Higher
- Memory - 1 GB RAM Minimum Recommended
PC Software Requirements
- Operating Systems - Windows 7 or higher
- Microsoft Office 2013 or higher. Also, you could use a general Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
- Internet Browsers - Google Chrome is highly recommended
- Cookies MUST be enabled
- Pop-ups MUST be allowed (Pop-up Blocker disabled)
- The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
- PowerPoint Viewer (if you do not have PowerPoint)
- Adobe PDF Reader
- QuickTime, Windows Media Player &/or Real Player
MAC Software Requirements
- Operating Systems - Mac OS x 10 or higher with Windows
- Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
- Internet Browsers- Google Chrome is highly recommended
- Cookies MUST be enabled
- Pop-ups MUST be allowed (Pop-up Blocker disabled)
- The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
- PowerPoint Viewer (if you do not have PowerPoint)
- Adobe PDF Reader
- Apple QuickTime Media Player